Rise of the Machines : Human Authors in a Digital World is the latest book by social networking expert Kristen Lamb. If you are familiar with Kristen Lamb's blog, you will recognise some of her wisdom and advice in this book, which acts as a consolidation of her tips on the social networking approach to marketing and promoting your author platform. Purchasing her book is a great way to thank her for the extensive advice she provides for free and to have all the best of her information in one place in an easy-to-read, follow, and implement guide.
Rise of the Machines covers much of what is still pertinent in Ms. Lamb's previous books on social networking and blogging (We Are Not Alone : The Writer's Guide to Social Media and Are You There, Blog? It's Me, Writer) plus contains new information and research, a healthy dose of history, and a serving of philosophy, all delivered with Kristen Lamb's tongue-in-cheek sense of humour and highly-readable narrative style honed through her dedication to posting on her blog five times per week for several years. In fact, she suggests such a rigorous blogging schedule as a training ground for developing a professional pace that will enable a writer to keep up with, and perhaps exceed, reader expectations of a minimum of one book per year.
Being yourself is key to using social media to develop a platform, and Kristen Lamb is sincere and genuine, warm and funny, and well worth spending some time with.